Days 1 and 2 of this London trip were spent doing a long-haul flight, however, the time was not wasted. For the sake of this project, I watched “The Internship” – a story where a pair of out-of-work salesmen, who become summer interns at Google HQ in San Francisco. I chose the film for a look inside the Google workplace – and there it was, the ultimate creative work environment with vivid colours, gadgets, interesting workspaces, funky flexible furniture, fun places to think and play, nap pods and populated with the brightest IT crowd. However, the 24/7 work playground comes with strings attached – Google is watching for the next innovation, the next product, the next genius. The purpose of this environment is to generate future business opportunities and accelerate product design. No guessing the end of the story – human relationships and genuine collaboration are the elements that make all the difference.
So, which gap do we need to mind? The subtext behind the environment and a reliance on form driving function. An environment that will support the work of the organisation is a vital precondition for success. Google embodies the notion of innovation combined with driving focus. They have thoughtfully branded technology as being witty, accessible and desirable through their physical environments and online presence (think about the changing graphics on their search page). However, behind the environment is a carefully focused business with clear strategies for staying on top of their business. The employees may look like they inhabit a utopian workplace but what the company brings to the workplace will not be enough. The working relationships between the employees are vital to the success of the company.
A P.S. Comment:
After spending time at Campus London, I can see the “cool” factor has great pull. If it is the place to be seen and be noticed, then the co-working place will be packed. I had to start out on pieces of furniture that had style over function (note to self – desklettes with wheels and crazy shaped seats may look great but make sure they have a predictable/stable footprint when you lean forward) and then”upgrade” my position as people left. By the end I was a success in a very cool crowd – two lounge chairs and a coffee table in the cafe zone, but it did take an hour of space hopping and upgrading 🙂 There is an awkwardness that comes with working in this type of coworking environment – there are no hotdesk or permanent desk arrangements in the cafe (you can buy a resident membership, which gives you a guaranteed space on one of the other 7 floors). When the cafe is as full as it was today, it would be difficult to focus on your work and people looked uncomfortable when hunting for a spare seat or powerpoint – the rules of negotiation were not clear and there were certainly some dominant personalities in the room today.
KingsCross Hub, just across the road from megalopolis station, most definitely has the cool factor. The space is urban, ecco-chic with a reminder that its focus membership is social enterprise. With a membership of 300+ and a daily attendance capacity of 120, it is working well.
By contrast I attended a pop-up coworking event in Islington. The people were more friendly, the space was cleaner and far better maintained, the space was quiet but it just wasn’t popular. The Jelly event at Hackney was more popular – it had the feeling of a well equipped community college and people came during the day to work on projects but with little interaction.